seo copywriting • search engine optimization copywriting

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What is SEO Copywriting?

Copywriting helps businesses sell itself or its products to their potential customers.

SEO Copywriting, or to give it its full name, search engine optimization copywriting or search engine copywriting, is the method of writing the viewable contents on a web page in such a way that it reads well your potential customers and also targets specific keywords. Its purpose is to rank highly in the search engines for the targeted keywords and then sell the business or products.

Aliante SEO recommends around 250 viewable words per page, with one, or at most two, targeted keywords strategically placed within the text.

Reckless SEO Firms

Be careful of reckless SEO companies that are willing to place hidden content such changing the text color to match the background, misuse of display coding, or fixing the position of the text so it is off the viewable screen on your website for the sole purpose of fooling the search engines. It only works in the short-term but eventually Google and other search engines will catch it and severely penalize your website.

Where to use SEO Copywriting?

Aliante SEO recommends using this method on all the viewable web pages—not just the homepage. Your secondary web pages may be able to draw visitors to your website and rank better for certain keywords.

SEO Copywriting Process

SEO Copywriting is a time-consuming process, and professional SEO copywriters are expensive, however, good copywriters are worth their weight in gold. Since each page can target only one or two search terms, it would usually require a good number of pages to be made-over in order to target all the required search terms.

Check out our affordable seo packages.

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